The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Swarovski Drum News London

New jewellery brand lola&grace launches in London


By The Drum Team | Editorial

March 8, 2012 | 1 min read

New jewellery brand lola&grace was launched by Swarovski today at London’s new Westfield Stratford City.

The first 50 store visitors who brought in their old jewellery to ‘recycle’ received a £50 lola&grace voucher, with nail technicians to be on hold between 2 and 5pm for crystal manicures; and a live DJ set, free Prosecco and 20% off between 6 and 9pm.

As part of the shop’s design, there is an interactive ‘digital hot spot’ where customers can experience a new activity every few weeks.

Swarovski Drum News London

More from Swarovski

View all


Industry insights

View all
Add your own content +