LBi unveils Cost of Meeting App to discourage people from wasting time in pointless meetings
LBi has created an iPhone app named COMA (Cost of Meeting App) with the aim of discouraging people from 'wasting time in pointless meetings' by displaying a real-time tally of the cost.
Users type in the average hourly rate - in euros, pounds or dollars - of those in attendance and the number of attendees, and if the cost becomes too high a note appears on screen saying "If you are seeing this message, fire your project manager."
Chris Clarke, chief creative officer at LBi, said: “It’s frightening how much time we spend in meetings, the same is true of any business - the contention is of course that its often time wasted. Putting a value on this time is a real shocker, it will make you think twice before over-staffing a meeting or letting it drag on too far.”
The app, which is currently free, suggests a meeting of three mid-level creative directors would cost around £600 per hour in billable hours or £10 per minute.
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