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Laurence Olivier Awards and L.K.Bennett secure partnership through aka

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By The Drum Team | Editorial

March 6, 2012 | 1 min read

The Laurence Olivier Awards and L.K.Bennett have formed a partnership, with the fashion house to support the awards in the two weeks leading up to the event.

Secured by aka, the partnership will see a competition to win a VIP Red Carpet trip to the Laurence Olivier Awards in London promoted throughout 50 stores, with postcards distributed in bags and strut cards placed throughout stores.

Charlotte Thomson, head of promotions and marketing at aka, said: “We are delighted to have partnered the luxury British fashion brand, L.K.Bennett, with the theatre industry’s most exclusive and star-studded event, The Olivier Awards. Both celebrate quality, style and excellence, whilst showcasing the very best of British.”

The awards take place on 15 April.

Tara French-Mullen, communications director at L.K.Bennett, added: “L.K.Bennett has long been a supporter of the creative arts and we are thrilled to be partnering with The Olivier Awards to celebrate the outstanding British theatre talent.”

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