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Etihad Stadium Harvey Nichols

Harvey Nichols unveils concept box at MCFC’s Etihad Stadium

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By The Drum Team, Editorial

March 6, 2012 | 2 min read

Harvey Nichols has unveiled a concept box at the Etihad Stadium, home of Manchester City Football Club, designed by refurbishment specialist Preferred Spaces.

The 8ft x 11ft platinum hospitality box now includes designer clothes for men and women together with jewellery, handbags and shoes from designers including Jimmy Choo, Christian Louboutin and Dolce & Gabbana.

Justice Ellis, Manchester City’s marketing manager, said: “This is a first in UK football, making the traditional corporate box offering even more imaginative and exciting. We know our customers value a unique experience every time they visit and the Harvey Nichols box epitomises this.

“The concept combines the exciting worlds of fashion and football to provide the ultimate match day or non-match day experience for everyone. It is another example of the club’s ambitions to push the boundaries of corporate hospitality and non match day events.”

Guests will take home a complimentary gift bag which includes Harvey Nichols wine, soap gift sets and macaroons in team colours.

Iain Mackenzie, store director at Harvey Nichols Manchester: “We have enjoyed a great relationship with Manchester City as a key partner for a number of years now and we are very excited about this latest project. Harvey Nichols is renowned for being a leader in the fashion world and we are pleased to be the first to launch such an original venture in the sphere of football!”

Etihad Stadium Harvey Nichols

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