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Start-up Shopitize appoints Whoosh PR to help launch


By The Drum Team, Editorial

March 5, 2012 | 1 min read

Shopitize, which lets users take photos of their shopping receipts and upload them to see tailored offers and rewards, has appointed Whoosh PR to help with the company launch.

Whoosh PR will be working to communicate the Shopitize consumer and brand propositions, creating and executing a PR campaign which will cover consumer, trade and tech media.

Irina Pafomova, co-founder of Shopitize, said: “We are very excited to partner with Whoosh. Whoosh’s professionalism, creativity and passion for innovative consumer technology align perfectly with the Shopitize proposition.

“We were very diligent in finding the right partners for the Shopitize proposition and Whoosh PR understood our vision immediately.

“From the work discussed so far, we fully anticipate the campaign will be filled with fun, true to the Shopitize innovative, fresh, and exciting vision, and we are very much looking forward to it.”


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