Go Outdoors creates customer loyalty programme for iPhone users

Go Outdoors has unveiled a customer loyalty programme, created with mobile marketing firm Mobilize Systems, specifically for iPhone users.

Under the scheme, shoppers will show their smartphone, instead of a plastic loyalty card, to the sales assistant in order to get a discount on purchases.

Go Outdoors discount card holders with an iPhone will now be able to receive and redeem exclusive deals via their handset.

Lee Bagnall, Go Outdoors Chief Operating Officer, commented: “We are delighted with the work from Mobilize and excited for the opportunity this presents as part of our extensive Multichannel Strategy.”

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