Skyscanner creates new design with Stand
Travel search site Skyscanner has unveiled a new design with Stand, with the new look to be rolled out simultaneously across all platforms and markets in 28 languages.
The design was created with the aim of focussing on the Skyscanner ethos of delivering a brilliant core offering, with customer testing and feedback sessions built in to the redesign process.
Lara Bayley, head of marketing, said: “We are very focused on design at Skyscanner, but probably with more emphasis on making the product as good as it can be – giving travellers a comprehensive one stop search site for flights, hotels and car hire and bringing clever new features and brilliant functionality to our users as fast as possible. The constant evolution and expansion of the site also means we are dealing with a moving target when it comes to design. And of course we also have the challenge of localising the brand for our many international sites, from Russian to Korean, so it was an interesting challenge.
“We spent a lot of time discussing design concepts with different companies, including some of the UK’s leading branding agencies, but Stand really blew us away with their enthusiasm and the way they immediately ‘got’ the brand and created a design framework for us that was flexible enough to work across all of our markets and products while maintaining a recognisable identity across all channels."
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