Skyscanner creates new design with Stand

By The Drum Team | Staff Writer

Stand

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skyscanner article

February 28, 2012 | 2 min read

Travel search site Skyscanner has unveiled a new design with Stand, with the new look to be rolled out simultaneously across all platforms and markets in 28 languages.

The design was created with the aim of focussing on the Skyscanner ethos of delivering a brilliant core offering, with customer testing and feedback sessions built in to the redesign process.

Lara Bayley, head of marketing, said: “We are very focused on design at Skyscanner, but probably with more emphasis on making the product as good as it can be – giving travellers a comprehensive one stop search site for flights, hotels and car hire and bringing clever new features and brilliant functionality to our users as fast as possible. The constant evolution and expansion of the site also means we are dealing with a moving target when it comes to design. And of course we also have the challenge of localising the brand for our many international sites, from Russian to Korean, so it was an interesting challenge.

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“We spent a lot of time discussing design concepts with different companies, including some of the UK’s leading branding agencies, but Stand really blew us away with their enthusiasm and the way they immediately ‘got’ the brand and created a design framework for us that was flexible enough to work across all of our markets and products while maintaining a recognisable identity across all channels."

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Stand are a group of talented creative people who understand business, brands and how to combine the two to generate ROI. From our studio in the heart of Glasgow and our studio in Amsterdam, we collaborate with clients globally and have been established for over 18 years - winning Scottish/UK design awards on a regular basis.

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