By John Glenday | Reporter

February 28, 2012 | 1 min read

Oxfam has launched a new app which aims to put its thrift shop range in a new light by recounting each items “digital life story”.

Those donating second hand goods are being invited to recount the history of particular items in a bid to provide a history and a context to the assortment of goods on its shelves.

iPhone users armed with the Shelflife app can then scan a handily placed QR code on the price tag to be taken to this additional information.

It is hoped that by fleshing out the history of its wares in this way Oxfam will be able to personalise its offerings to a greater degree – and encourage more shoppers to stump up more cash in store.

Shelflife is currently on a two month trial at ten stores in the Greater Manchester area.