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Kenwood unveils six-figure ad campaign with Graphics Workshop

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By The Drum Team, Editorial

February 28, 2012 | 1 min read

Small kitchen appliance brand Kenwood is unveiling a six-figure ad campaign, featuring six executions created by Graphics Workshop, to raise awareness of its products in the run up to Easter.

Running until May, the campaign comprises of display advertising in print and digital media, including national newspapers, supermarket magazines and food and female lifestyle publications.

Mark Swift, director of marketing at Kenwood, said: “Our new advertising campaign will land in spring, a key period for small kitchen appliances.

“At a time when consumers are typically moving, or refurbishing their homes and looking for inspiration, it is crucial for us to support the category and ensure that Kenwood is top of mind for those looking to make a purchase.”

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