DDB moves global chief creative officer to Shanghai
DDB Worldwide has announced that its chief creative officer, Amir Kassaei, will be moving to Shanghai to establish the agency's "global creative centre" in the city.
In a statement, DDB said it believed it was the first Madison Avenue agency to move its creative headquarters to China.
"This is one of the most significant moves we have made in the history of DDB," said Chuck Brymer, CEO of DDB Worldwide.
"The world as we know it is changing and our industry's growth market is now without doubt the Asian region. Move over New York, London, Paris. Hello Shanghai, Mumbai, Singapore. With this in mind, there's no time better to set up our creative powerhouse in China."
Kassaei joined DDB as chief creative officer and associate partner of DDB Germany in 2003. He and his teams are the recipients of more than 2,000 national and international awards, including 40 Cannes Lions in the past five years.
The announcement follows the relocation of John Zeigler, the chairman and CEO of DDB Group Asia Pacific, India and Japan, who moved to Singapore in December 2011.