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Yeo Valley

Yeo Valley reveals new packaging with Big Fish


By The Drum Team, Editorial

February 27, 2012 | 1 min read

Yeo Valley has unveiled a refreshed brand identity, with a heart in its logo, created by London based Big Fish.

The website with the refreshed identity has already been launched, with the products featuring the new design to be rolled out in March.

Perry Haydn, Big Fish creative director, said: “Part of the brief was to put the heart back into the valley - so we literally did that.

“We looked around at some of the scribbles and sketches from the workshops about what symbolised the feeling of the valley and the heart came up again and again - it’s a very evocative symbol.”

Yeo Valley

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