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Cube3 launch National Speedway Campaign


By John Glenday | Reporter

February 27, 2012 | 2 min read

Creative agency Cube3 has launched their marketing campaign for the New National Speedway Stadium in East Manchester.

Construction work on the stadium, which will become the home of Belle Vue Aces, will commence this summer with Cube3 handling all branding, creative, digital, event management and social media activity for the development.

Chief goal of this will be to promote fundraising activities to support the development including the sale of commemorative bricks through a dedicated ecommerce platform.

In addition Speedway fans the world over are being solicited through Twitter and Facebook via a dedicated campaign to build an online support network as construction approaches.

David Gordon, Managing Director of Belle Vue Aces and National Speedway Stadium owner, said: "We have worked with Cube3 in the past and were always impressed with their dedication to getting a job done effectively. With such a large scale project we need to be sure our marketing partner understands our vision for the project going forward.

"Cube3 have worked alongside us to create a brand that not only signifies the authority this stadium represents but that reinforces the potential of speedway on a national and global level."


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