Amplifon adopts new online marketing strategy – with infographics


By The Drum Team, Editorial

February 27, 2012 | 1 min read

Amplifon hearing care specialists has unveiled its new online marketing strategy, including two infographics on hearing loss and Tinnitus.

The infographics look at the key facts of both, including warning signs and what sufferers may face.

Mike Copley, digital marketing manager at Amplifon, said: “We wanted to create content that not only looked visually appealing, but was easily shareable and linkable, too. We thought Infographics were a great way of achieving this.

“By creating content that is a genuine resource for the public, it’s already had some great pick up and we hope this will continue.”


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