The Drum Awards Festival - Official Deadline

-d -h -min -sec

Gannett to build paywalls around all its US newspapers - except USA Today

By Hamish Mackay

February 24, 2012 | 2 min read

The US’s largest newspaper publisher, Gannett, is planning is planning to switch over all of its 80 community newspapers to a paid model by the end of the year.

The Forbes website quotes Bob Dickey, the company’s president of the community publishing arm, as telling investors: “We will begin to restrict some access to non-subscribers. The model is similar to the metered system adopted by the New York Times a year ago, in which online readers are able to view a limited number of pages for free each month.”

Dickey added: “That quota will be between five and 15 articles, depending on the paper." Six Gannett papers already have a digital pay system in place.

However, one Gannett title – USA Today - will remain free, at least for the foreseeable future.

According to Forbes, Gannett projects its new paid content initiative will contribute to a 25% increase in annual subscription revenues companywide which will increase earnings by $100 million per year.

Gannett owns the British newspaper chain, Newsquest, which has 183 titles, including The Herald, Sunday Herald and the Glasgow Evening Times.

Trending

Industry insights

View all
Add your own content +