Now Google says it will put in an anti-tracking button on Chrome
Google is to allow a "do-not- track" button to be embedded in its Chrome Web browser. This will let users restrict the amount of data that can be collected about them, says Bloomberg.
Google: anti-tracking
The move will prevent an individual's browsing history from being used to tailor ads, according to an e-mailed statement today.
"We're pleased to join a broad industry agreement to respect the 'do-not-track' header in a consistent and meaningful way," Susan Wojcicki, Google's senior VP-advertising, said in the statement.
Google is getting in ahead getting in ahead of Obama administration plans to provide consumers more control over their personal information online. Congress should enact a privacy bill of rights for Web users, the US Govt said in a report out today.
Google and Facebook are among the companies under the microscope over their handling of consumer data used to power the online-ad market, expected to reach $39.5 billion in the U.S. this year.
Earlier Google was at the centre of a furore over software which allowed it to bypass the Safari browser's anti-tracking measures . Google later removed the software .