Now Google says it will put in an anti-tracking button on Chrome
Google is to allow a "do-not- track" button to be embedded in its Chrome Web browser. This will let users restrict the amount of data that can be collected about them, says Bloomberg.
The move will prevent an individual's browsing history from being used to tailor ads, according to an e-mailed statement today.
"We're pleased to join a broad industry agreement to respect the 'do-not-track' header in a consistent and meaningful way," Susan Wojcicki, Google's senior VP-advertising, said in the statement.
Google is getting in ahead getting in ahead of Obama administration plans to provide consumers more control over their personal information online. Congress should enact a privacy bill of rights for Web users, the US Govt said in a report out today.
Google and Facebook are among the companies under the microscope over their handling of consumer data used to power the online-ad market, expected to reach $39.5 billion in the U.S. this year.
Earlier Google was at the centre of a furore over software which allowed it to bypass the Safari browser's anti-tracking measures . Google later removed the software .