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Now Google says it will put in an anti-tracking button on Chrome

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By Noel Young | Correspondent

February 23, 2012 | 3 min read

Google is to allow a "do-not- track" button to be embedded in its Chrome Web browser. This will let users restrict the amount of data that can be collected about them, says Bloomberg.

Google: anti-tracking

The move will prevent an individual's browsing history from being used to tailor ads, according to an e-mailed statement today.

"We're pleased to join a broad industry agreement to respect the 'do-not-track' header in a consistent and meaningful way," Susan Wojcicki, Google's senior VP-advertising, said in the statement.

Google is getting in ahead getting in ahead of Obama administration plans to provide consumers more control over their personal information online. Congress should enact a privacy bill of rights for Web users, the US Govt said in a report out today.

Google and Facebook are among the companies under the microscope over their handling of consumer data used to power the online-ad market, expected to reach $39.5 billion in the U.S. this year.

Earlier Google was at the centre of a furore over software which allowed it to bypass the Safari browser's anti-tracking measures . Google later removed the software .

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