Fluid hires new head of PR and marketing


By The Drum Team, Editorial

February 23, 2012 | 1 min read

Birmingham agency Fluid has appointed Lucinda Digweed as head of PR and marketing.

Digweed brings 15 years' experience in entertainment PR and marketing having previously had stints at Channel 5 and Capcom.

Most recently she worked across licensed Kids properties such as Bratz, Garfield and Build-A-Bear workshop.

Fluid's creative director, James Glover, said: "Her wealth of experience will ensure Fluid continue providing excellence when servicing the marketing needs of our ever-expanding client list - which has grown in the last few months to include names such as Nickelodeon, Universal, and Turner Entertainment."


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