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Citypress tucks into new tea and jam clients

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By The Drum Team, Editorial

February 23, 2012 | 2 min read

PR agency Citypress has picked up new food clients in the shape of Clippy's Apples and tea brand Charbrew.

Clippy’s was founded by former Masterchef contestant Clippy McKenna who started her business and brand in her kitchen and now has an expanding range of jams and preserves sold in over 1,000 supermarkets across the UK.

Citypress has kicked of a PR campaign for the brand by generating national media coverage for Clippy’s battle against EU rules which are preventing the business labelling its products as jam. The story was picked up by the Daily Mail.

Charbrew was founded by entrepreneur Adam Soliman from his parents’ house when he was just 21 and now supplies products nationally to Sainsbury’s, Booths supermarkets and other major retailers.

Citypress is supporting Charbrew with an integrated PR campaign to drive brand awareness and sales and to develop Adam Soliman’s reputation as a young entrepreneur in the food and drink sector.

Charles Tattersall, managing director at Citypress, said: "Clippy’s and Charbrew are fantastic entrepreneurial businesses and brands that have been built from scratch by their owners from humble beginnings.

"They have huge future potential and we’re pleased to be on board to support them on their journey to even bigger success."

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