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IPA launches SXSW microsite

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By John Glenday | Reporter

February 22, 2012 | 1 min read

Advertising trade body the IPA has today launched a new microsite to reflect the latest technology news and views aired at the SXSW Interactive Festival, Texas.

Featuring blogs from member agencies attending the event the site will be updated daily by the IPA, which is attending the event for the second year running.

SXSW takes place between March 9-13 and attracts approximately 32,000 attendees drawn by its showcase of the best new websites, digital projects, wireless applications, video games and start up ideas.

The IPA’s Dwain Thomas said: “With so much amazing content to take in over this five day period, we’ve created this microsite to filter the best content from it. By chronicling the activities and presentations for those back in the UK, as well as encouraging those member agencies attending to contribute to it, we intend to bring SXSW to your doorstep.

“This festival is one of the top concentrations of cutting edge technology in the world and is part of our commitment to further build our knowledge in the digital sphere.”

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