Orange Bus moves into product development as it begins work on cloud-based platform


By The Drum Team, Editorial

February 21, 2012 | 1 min read

Digital agency Orange Bus has diversified its offering with the development of a cloud based technology platform.

The Newcastle agency is developing the cloud-based service that will aim to offer enterprise services to all and allow the company to implement a Software As A Service (SAAS) model later this year.

Co-founder Julian Leighton explained that the move into product development would see the business grow, and as a result, it would be seeking to hire five new senior level roles internally due to an increase in demand from clients.

“The benefits of improving the quality of the senior team were reflected back to us by the marketplace and we are at the point where we are completely confident we can sustain and service further opportunities at that level. Crucially, we are continuing to add to and evolve the model by moving into new markets again,” added Leighton.

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