The latest Go Compare ad, ‘Big Bad Wolf’, which launched yesterday, was created by animation studio Amazing Spectacles.
In the ad by the independently run studio backed by Prime Focus, the wolf tells the three little pigs that their house needs some insurance before he huffs and puffs and blows it down. Gio Compario then rips through the animation to sing about Go Compare.
Director Richard Bazley, who has worked on films such as Who Framed Roger Rabbit and Pocahontas, said: “2D has real character and a certain charm to it, and for this advert, with the characters that feature within it, it was the obvious route to choose.
“Although the animation is the same it enables us to do so many things more quickly like multi-planing to create depth. Some effects can be recreated digitally but there are certain effects, particularly the 1930’s style ones, which need to be hand drawn and scanned in. The key to the success of a project like this is to seamlessly combine the two.”
Jules Pye, Amazing Spectacles producer, said: “This is how many of us got started in the industry and to come back to these traditional methods, but add a modern twist is really exciting. It’s great to have light boxes and paper and pencils back in the studio!
“Technology has sped everything up, to do a job like this in the old days would have taken around 16 weeks but, even with a fairly relaxed schedule, we still only require 9 - 10 weeks.”