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14 - 18 June

How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

The link between creativity and effectiveness in advertising

This article, provided for The Drum by marketing intelligence service Warc and written by Dominic Twose and Polly Wyn Jones, discusses the results of a study of IPA Effectiveness, Effie and Cannes Lions Awards winners.