B2B International to launch consumer market research agency
Market research consultancy B2B International is launching Deep See, a new consumer market research and intelligence company.
The London-based company is due to launch in early April and will be headed by Matt Powell, who joined B2B International in 2004 and has worked with companies such as Gillette, Intel and Microsoft.
B2B International explained that it is launching Deep See to "establish a foothold in the wider consumer arena" and to meet "increasing client demand to research the whole b2b2c value chain".
Nick Hague, B2B International director and founder, said: "Deep See is another example of the diversification of B2B International, following 2011’s launch of our specialist creative marketing communications and brand agency B2B Marcomms."