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Preston City Council

Preston City Council unveils Bert the Binman in campaign to teach kids littering is wrong


By The Drum Team, Editorial

February 16, 2012 | 1 min read

Preston City Council has unveiled a new character, Bert the Binman, created by freelance illustrator and designer Dave Robinson, to teach children about recycling and the problems that come from littering.

Bert the Binman is aimed at primary school children aged 5 to 8 and is being introduced in schools across Preston as part of the council’s litter and recycling education programme.

A 16 page activity pack featuring Bert and friends, including Lucky the dog, tells children more about looking after the area they live in, and includes activities such as puzzles and games.

The Bert the Binman activity pack can also be used and branded by other councils.

Preston City Council

Content created with:

Dave Robinson

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