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Lürzer’s Archive releases iPad app

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By The Drum Team, Editorial

February 15, 2012 | 1 min read

International advertising website Lürzer’s Archive has released an iPad edition of its app, featuring 160 issues since it’s the publication’s launch in 1984.

The iPad edition, developed by Mind Treat Studios, follows the release of an iPhone app last year, and includes over 40,000 print adverts and 6,000 TV advertising campaigns from around the world.

The app allows users to search the archive using media categorised results, rank prioritised results, and partial matches, featuring High-Definition quality adverts alongside full credit listings.

Campaigns can also be saved by users in their own personal files or lists.

The app can be downloaded for free, with subscription access to the Archive costing €99 a year.

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