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The Drum 17 Feb 2012: Subscribers can download a PDF of the full issue here


By The Drum Team, Editorial

February 17, 2012 | 2 min read

Subscribers: download your copy of the latest issue of The Drum for free here.

In this issue’s special report on Performance Marketing, The Drum aims to highlight why the channel is an engine for growth. The Drum also reports on the Department of Health’s Change4Life campaign being used to highlight the dangers of excessive alcohol consumption, asking if the campaign’s message risks being watered down.Also in this issue, we speak to judges of the Chip Shop Awards to find out what ticks their boxes in terms of creativity, and take a look at some of the entries to the Awards so far. AgendaRetail:
  • Retailers need to up their game on tablet and mobile
  • 40% of consumers are signed up to three or more loyalty schemes
  • Lessons UK advertisers can learn from the Super Bowl
  • An analysis of the decline of the Scottish ad industry
  • News International: The logic of appointing WPP
  • Analysis on uncertainty over the future of The Sun
The Works: the latest creative campaignsIn this issue we take a look at some of the latest creative work, including:
  • Gorillaz artist Jamie Hewlett’s limited edition bottle design for Absolut
  • BJL’s launch campaign for the Subaru XV crossover
  • Love’s collaboration with Peter Saville on the concept and design for Thirty One – an album of Manchester-made music being released on behalf of the Factory Foundation

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