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Infographic: The Social Media Lifecycle

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By The Drum Team, Editorial

February 13, 2012 | 1 min read

As it is Social Media Week, there is no better time to look at how brands use social media, and how consumers in return discuss brands, as shown in this iinfographic by UberVU.

The infographic was created using key facts from its ‘4 pillars of social media success’ white paper and is split into sections looking at monitoring, analytics, engagement and reporting – the ‘pillars’.

It looks at conversations with brands using social media, as well as the metrics used by marketers to measure success.

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