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Digital entrepreneur Mark Kuhillow launches mobile commerce company

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By The Drum Team, Editorial

February 13, 2012 | 2 min read

Digital entrepreneur Mark Kuhillow, founder of affiliate management agency R.O.EYE, has launched new mobile commerce business MymCart after securing £475,000 worth of investment.

The money comes from the Finance for Business North East Technology Fund and a group of private angel investors.

MymCart allows small businesses to create their own mobile web app, which is compatible with all types of smartphones, from £30 plus a £35 monthly fee.

“MymCart is making mobile commerce simple and accessible to any business already trading online but wanting to open up a new revenue stream,” said Kuhillow.

“We’re bringing affordable mobile commerce to the masses that can't necessarily afford to pay thousands of pounds for a mobile optimised website or buy an expensive off-the-shelf solution. Our core market is small retailers and businesses that want to give their customers the convenience of mobile browsing and shopping."

The company is backed by digital and retail figures including chairman Philip Hunt, former CEO of digital agency Wheel which was sold to LBi in 2005. Peter Robinson, who headed Marksandspencer.com from launch in 1999 to 2007 and was multi-channel director at Selfridges, where he launched Selfridges.com, sits on the advisory board of MymCart.

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