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The London Evening Standard launches free smartphone app

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By The Drum Team, Editorial

February 9, 2012 | 1 min read

The London Evening Standard has launched a free app for iPhones and Android devices.

ES:GO London features listings and recommendations from Standard reviewers such as restaurant critic Fay Maschler, theatre columnist Henry Hitchings and girl-about-town Barchick.

It comes with geo-targeted search and a real-time booking tool so users can organise their entertainment.

Zach Leonard, managing director, digital, The Independent, i and the London Evening Standard said: "The ES: GO London app extends our digital strategy to provide Londoners and visitors with the best our city has to offer -- in a portable, relevant and accessible format, and brings advertisers a new channel to present our advertisers an engaged high quality audience."

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