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Domino's Pizza launches Windows Phone 7 app

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By The Drum Team, Editorial

February 9, 2012 | 1 min read

Domino's Pizza has launched a new ordering app for Windows Phone 7 devices.

Created by Vexed Digital, the app enables pizza lovers to find their nearest store, browse the menu and then place their order. They can customise pizzas by base, size and toppings.

Mobile orders currently account for 13% of all Domino's e-commerce sales, according to the company.

Simon Wallis, sales and marketing director for Domino's, said: "E-commerce accounts for a growing proportion of our sales so it’s vital we continue to develop innovative new ways to ensure customers can order whenever and wherever they are, using the methods most appropriate to them.

"Our WP7 app provides a great opportunity for us to reach a new audience of mobile users and just in time for the launch of some more exciting new Nokia handsets too."

The free app is available for download from the Windows Phone Marketplace.

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