The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 8, 2012 | 1 min read

PZ Cussons has launched a new ad campaign for Carex featuring the return of the brand's animated 'Squirts' characters.

The ad was created by TBWA\Manchester which in turn enlisted production studio Flipbook to bring the Squirts to life through CGI.

After modelling the squirts, the Flipbook team went about texturing and animating the characters, before compositing and lighting the characters into the live scene.

To ensure the squirts appeared gel like and realistic, whilst sitting perfectly in the live action, Flipbook captured the HDRI lighting environment during filming and used a variety of skin effects to create the glutinous veneer of the characters. They then graded the entire piece in the online edit.

The ad is currently being shown at prime time on terrestial and digital channels.