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By The Drum Team, Editorial

February 7, 2012 | 1 min read

Starbucks has updated its Cup Magic app to help consumer celebrate Valentine’s Day.

By pointing a smartphone equipped with the AR app at the special Valentine’s Day cup, featuring a heart on it, the users can see heart shaped flower petals fluttering away.

The video can then be sent on to a loved one through email or Facebook.

The Cup Magic app was launched in November with a Christmas edition.

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