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Formula One (F1) Red Bull

Red Bull and Formula One to launch £2m marketing campaign


By The Drum Team, Editorial

February 7, 2012 | 1 min read

Red Bull and Formula One are to launch a £2m marketing campaign, with a TV ad to go live on 14 March.

The campaign will promote the Red Bull Racing Spy App, as well as offering consumers the chance to earn summer internships with the Red Bull Racing Team by competing in an online test on the red Bull website.

The new pack design, which will be in store from March until May, will be featured on multipacks of both regular and sugar free red Bull, as will be supported by an in-store campaign.

Formula One (F1) Red Bull

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