Red Bull and Formula One to launch £2m marketing campaign

Red Bull and Formula One are to launch a £2m marketing campaign, with a TV ad to go live on 14 March.

The campaign will promote the Red Bull Racing Spy App, as well as offering consumers the chance to earn summer internships with the Red Bull Racing Team by competing in an online test on the red Bull website.

The new pack design, which will be in store from March until May, will be featured on multipacks of both regular and sugar free red Bull, as will be supported by an in-store campaign.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.