By The Drum Team, Editorial

February 6, 2012 | 1 min read

Renault is tonight launching a new UK ad campaign created by Publicis London.

A 40-second ad tells the story of a young man from graduation up to the birth of his child in a series of vignettes.

As time goes by his car changes from a Clio to a more family-friendly Scenic to illustrate that the new Renault 4+ customer care programme is transferable across the Renault range.

Publicis London chief executive, Karen Buchanan, said: “We wanted this campaign to communicate the assurance that Renault can bring, particularly in the context of people's changing lives."

The campaign also includes 10 second TV spots, brand and tactical press advertising, a 64-page mailer which replicates the TV ad when flicked through and digital activity.

Rattling Stick produced the TV ad with post production handled at The Mill. Media planning and buying is through OMD UK.