The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 1, 2012 | 1 min read

Building on the success of the Saatchi & Saatchi LA reinvented Camry ads of last year, Toyota has unveiled its advert to air at this year’s Super Bowl, held on 5 February.

In the ad, Toyota shows what would happen if it could reinvent the rest of the world like it did the Camry.

The 30 second version of the ad which will air on Sunday will be the first Super Bowl ad by Toyota in three years.

Bill Fay, Toyota’s group vice president for marketing, said: “Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition.

“The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public”.

Toyota Super Bowl

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