Publicis Group acquires Flip Media
French based Publicis Group has today announced that it has completed its acquisition of Dubai based digital agency Flip Media.
The move will see the agency merged with Leo Burnett Worldwide, augmenting the parent with Flip’s expertise in digital strategy, technology, design and production.
Tom Bernardin, CEO of Leo Burnett Worldwide said: “Flip Media is a strategic and cultural fit for our company, and we believe its service offering of digital strategy, design, production and content delivery will be a perfect complement to the incredibly strong digital presence we have built across the region.
“This acquisition is the logical next step for Flip,” said Dinesh Lalvani and Martin Diessner, co-founders, Flip Holdings Ltd. “Integrating with a large network gives us the opportunity to provide a strong foundation for through-the-line communications strategy with digital at its core. We’ve been lucky to have the talent and dedication of a strong management team, which has been integral to the success we’ve had. Being part of Leo Burnett and the larger Publicis Groupe family will bring with it access to more clients, people and resources, all of which are key to take a company like ours to the next level.”