H&M and David Beckham collaboration promoted by Multiply’s supersize shopping bags

By Ishbel Macleod | PR and social media consultant



H&M article

January 31, 2012 | 1 min read

To promote the collaboration of H&M and David Beckham Bodywear, Multiply has created five supersize shopping bags, sited in five key London locations.

The bags, which launched yesterday and will be sited for three days, have been placed in locations such as Tower Bridge, Victoria Station and Westfield Shopping Centre.

Pictures of the bags by Multiply, which acquired London experience agency Made earlier this month, were then posted on Facebook by David Beckham, who said: “You may have noticed these "small" bags dotted around London today. Love them. Look out for my H&M Bodywear launch this week.”

The pictures have received almost 75,000 ‘likes’ on his Facebook page.

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Multiply is an award winning, integrated creative agency based in Edinburgh and London, specialising in shopper marketing, digital and brand experience.

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