Craghoppers retains We Are for DM brief

Travel and outdoor clothing company Craghoppers has retained We Are to handle its direct marketing activity following a four-way-pitch.

The new contract will see the Sheffield agency tasked with producing the Spring-Summer catalogue, alongside a new website, online advertising and email marketing.

The direct communications to promote the Bear Grylls Spring-Summer campaign for the UK and US marketing will also be produced by We Are.

Andy Weir, managing director of We Are, said: “We are thrilled to be working with Craghoppers, a brand with such a fantastic pedigree and rich heritage. Their commitment to the innovation and technology in their products has kept them at the forefront of the outdoor clothing market for almost 50 years. Their commitment to the marketing of the brand is just as innovative. Our task is to help Craghoppers produce strong creative, strategic and tactical campaigns that reflect this.”

Fiona Johnson, head of direct marketing production at Craghoppers said: “We Are demonstrated a thorough understanding of our brand and our market to win the work. Their unrivalled enthusiasm and creative ideas really set them apart and we’re looking forward to working with them on what will be a very exciting 2012.”

The agency will work alongside Craghoppers head of direct marketing production to deliver the Spring-Summer catalogues and website in the coming weeks.

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