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Hardys and Echo Falls extend Come Dine With Me sponsorship

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By The Drum Team, Editorial

January 27, 2012 | 1 min read

Hardys and Echo Falls have renewed their sponsorship of Channel 4's Come Dine With Me.

The new deal runs until the end of 2012 and has an estimated media value of £10m over the coming year.

The two brands, both owned by Accolade Wines, will take it in turns to run idents around the shows on Channel 4, More4 and 4oD.

Clare Griffiths, marketing director at Accolade Wines, said: “We are delighted to continue our long association with Come Dine With Me.

"It has been a fantastic association for us leading to great brand recognition and it has helped drive sales of Hardys and Echo Falls – two of our leading brands."

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