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Colgate Palmolive

Colgate-Palmolive vows to increase ad spend in 2012


By The Drum Team, Editorial

January 27, 2012 | 1 min read

The Colgate-Palmolive chief executive has vowed to increase its ad spend in order to support sales.

Unveiling sales figures, Ian Cook said: “We are planning to improve our worldwide market shares and volume growth, with increased advertising support behind many new and existing Colgate products.”

The company said that ad spending in Q4 had been up 5% from the year before to $428m.

Colgate Palmolive

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