Read our new manifesto

Oct 19 - 23

Discuss, debate and discover the future of agencies

Colgate-Palmolive vows to increase ad spend in 2012

The Colgate-Palmolive chief executive has vowed to increase its ad spend in order to support sales.

Unveiling sales figures, Ian Cook said: “We are planning to improve our worldwide market shares and volume growth, with increased advertising support behind many new and existing Colgate products.”

The company said that ad spending in Q4 had been up 5% from the year before to $428m.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis