Bacs drives a purple fluffy sofa around London to promote direct debit competition

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By The Drum Team | Editorial

January 27, 2012 | 1 min read

A campaign from Bacs to promote the use of direct debit when paying bills, was highlighted through the use of a purple sofa being driven around London for the day.

The campaign, understood to have been created by Bray Leino, saw the fluffy sofa and coffee table driven around to promote the Bacs competition, in which bill payers could win a ‘Big Break’ from paying their bills with a prize of £10,000 by switching their payments to Direct Debit.

The competition details have been placed on the competition website.

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