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Eurocamp Holiday

Holidaybreak Camping Division appoints head of sales and marketing for UK and Ireland


By The Drum Team, Editorial

January 26, 2012 | 1 min read

Holidaybreak Camping Division has appointed Steve Nettlemill as head of sales and marketing for UK and Ireland.

In his new position he will oversee the management of the Eurocamp and Keycamp brands, as well as holding responsibility for customer insight, e-commerce, creative services and the company’s customer contact centre.

Nettlemill, who previously held the role of partner of client services at marketing and technology agency Amaze, said: “Eurocamp and Keycamp are leaders in their market and the management team has shown real intent for the future direction of the brands and propositions. I’m really excited by the opportunity to develop these strategies further and to create a powerful multichannel approach with a talented team.”

Steve Whitfield, managing director of Holidaybreak Camping Division, added: “Steve joins us at the perfect time, with the launch of TV and integrated campaigns for both brands and some fantastic activity in partnership with Nestle cereals. We’re looking forward to his broad experience and strategic direction across traditional and new media taking us even further.”

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