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Manchester to hold conference to promote city as alternative to London during the Olympics

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By The Drum Team, Editorial

January 25, 2012 | 2 min read

Visit Manchester and a contingent of the city’s conference venues aim to promote the area to event organisers in the South East as an alternative to London at the International Confex in March.

The businesses will represent the city during the business tourism event and aim to promote it as a substitute to London, where lack of venue and accommodation availability during the Olympics may be a concern, but still offering a link to the Games through the US basketball 'Dream Team' match against Team GB at the MEN Arena.

Paul Simpson, managing director of Visit Manchester, said: "International Confex is an important fixture in the business tourism calendar and we are thrilled to be returning again this year to showcase Manchester's fantastic conferencing product.

"Last year we took over 350 event enquires, and although that number may appear small, when you look at the value of a single conference or business event and what that brings to the local economy, we're confident that attending International Confex is well worth the investment.

"The event will help Manchester build on it's excellent reputation for hosting business tourism events in a year where there is an extra incentive to push the city forward due to the impact of the Olympics in London, which will, without doubt, hinder the capital's ability to host regular business tourism events this summer.”

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