Absolut Vodka launches AR app with Great Works

Absolut Vodka is launching an iPhone and iPad app, created in partnership with digital agency Great Works, which uses augmented reality to give viewers a tour of the drink’s Swedish home and a drink recipe.

Consumers can scan the code from the neckhangers of bottles, or from the ‘Absolut Truths’ page of the website.

The app takes users on a three-dimensional tour of Åhus, the village where the vodka is produced.

Users can explore the area and discover how the vodka is made, from the wheat fields to the distillery and the bottling plant.

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