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Social media rivals step up PR battle over Google search

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By John Glenday, Reporter

January 24, 2012 | 1 min read

Facebook, MySpace and Twitter have stepped up their PR battle against Google by introducing an add-on which shows users how search results would look without Google’s recent changes – which prioritise Google+ results in the rankings.

The add-on is mischievously named “don’t be evil” after Google’s famous motto and is intended to highlight how Google is watering down its ethical idealism by favouring its own social network over others.

Such antics are said to have watered down Google’s aims of giving a broad view of the most popular links on the web.

Google claim their US update, named ‘search Plus your World’, was intended to transform Google into a “search engine that understands not only content, but also people and relationships.”

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