The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 24, 2012 | 2 min read

Manchester City Football Club is asking fans who were present at Sunday's blockbuster clash with Spurs to tag themselves in its new 360 degree 'Fan Cam' from the game.

The The five billion pixel photograph captures every single supporter who was inside the Etihad Stadium to see City's dramatic 3-2 victory.

As well as inviting fans to spot themselves, the club is running a Where's Wally style competition by hiding virtual avatars of four of City's star players around the stadium.

As you can see in the video above, Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri were all recorded in front of a green screen then digitally rendered into the online visual.

The lucky fans who are able to spot the hiding players will receive an interactive message asking them to enter a competition to win a signed shirt and personalised video message from the player, which will then be uploaded on to the winner’s Facebook page.

Julian Pate, head of marketing at Manchester City, said: “Although digital stadium panoramas have been done in the past, they have always felt one dimensional.

"The idea behind #bluesunday and City Fan Cam was to engage fans in the physical space on match-day and involve the wider international fan base digitally through our social channels – something that hasn’t been done in football before.”

This City Fan Cam was a collaboration between the club, SEI London and Gigapixel FanCam.

As part of the shoot, dubbed #bluesunday, City supporters from all over Greater Manchester were urged to show their true colours by dressing head to toe in Blue.

Those chosen as the best dressed fans in the stands will win a place alongside the likes of FA Cup hero, Yaya Toure, team captain Vincent Kompany and manager Roberto Mancini in the official team photo for the 2012/13 season.