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NHS Dudley Public Health appoints ORB to create campaign to increase cervical screening levels


By The Drum Team | Editorial

January 20, 2012 | 2 min read

NHS Dudley Public Health has appointed ORB to create a radio, social, outdoor and ambient media campaign with the aim of increasing awareness and uptake of cervical screening amongst 25 to 29-year-old women.

The campaign will focus on increasing the number of women who get a smear test after they are first invited, as well as encouraging regular participation in screening every three years after.

Rob Bloxham, managing director at ORB, said: “We are going to work closely with NHS Dudley Public Health to deliver a creative, engaging and impactful campaign which young women can really identify with. We are looking forward to working on such an important campaign which hopefully challenges attitudes towards cervical screening.”

Part of the campaign will include a dedicated microsite to provide further information about cervical screening.

Joy Boyes, PR and campaigns officer for NHS Dudley Public Health, said: “ORB demonstrated a clear understanding of the aims and objectives of this project, and we’re confident that the team will deliver a campaign which not only educates and reinforces the message of the importance of smear tests, but actively encourages the target audience to book in for the potentially lifesaving screening.”

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Orb Group: Creative Branded Merchandise

In 1994, Mike Smith and Karen McBride founded a promotional merchandise company originally known as, KMS. In 2002 the company underwent a brand change and became known as Orb International. At this point Orb began to expand and by 1997 they had an agent in Hong Kong working with them. Further expansion took place in 2007 when Orb purchased another merchandise company Dynamic Image. Orb had become a major player in the United Kingdom’s promotional merchandise industry, as such they went on to win a well known governing body award, Promota distributer of the year 2007 and repeated this performance in 2010. In addition to this Orb has added two sub divisions to its portfolio: Orb Direct & Orb Drinks.

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