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The Co-operative to review agency roster

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By The Drum Team, Editorial

January 19, 2012 | 1 min read

The Co-operative Group is understood to be reviewing its advertising and media accounts in a move that will put a number of agencies on alert.

Media Week reports that the Manchester-based company has instigated a review and is in discussions with its lead ad agency TBWA\Manchester and its media buyer Rocket.

Any such review would have a wide-ranging impact given that there are 14 agencies on the Co-op's 'creative support' roster.

The following agencies were appointed alongside TBWA when the firm last reviewed its agency arrangements in January 2010.

SUPPORT CREATIVE: Refinery, Delineo, Dinosaur, GHMC (Bristol)

DIRECT MARKETING: TDA LLP (Cheltenham), Refinery

BRAND IDENTITY: The Chase

DIGITAL DESIGN: Amaze, Rapp (Edinburgh)

ARTWORK/PRODUCTION: APS, Papyrus, Fresh Create, Artwork Express

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