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British Airways

British Airways asks Executive Club members to feature in global advertising campaign

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By The Drum Team, Editorial

January 19, 2012 | 1 min read

British Airways has contacted members of its Executive Club to ask them to feature within a new worldwide advertising campaign.

The club has approached its members to ask them to upload a profile picture, with the first 1,000 members to respond also set to receive 1,000 Avios points.

It is understood that each picture will be used to make up the phrase ‘We are executive club’ and other messages.

Members have been asked to upload their images by 31 January.

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