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Twitter rumoured to be considering marketing campaign


By The Drum Team, Editorial

January 18, 2012 | 1 min read

It has been rumoured that Twitter is consulting with former VP-global marketing communications at Apple, Allison Johnson, over the launch of an advertising campaign.

It has been suggested by Ad Age that this could lead to Johnson's new firm, which was formed last year with the help of funding from Twitter co-founder and chairman Jack Dorsey, could create the campaign as Twitter’s foray into mainstream marketing.

Currently, it is unknown what form this campaign could take: print, TV or out of home.


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