Katy Perry to appear in advertising campaign for The Sims 3 Showtime
Electronic Arts has announced a collaboration between singer Katy Perry and The Sims 3 Showtime, which launches in March 2012.
Katy Perry will be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.
She will also work with The Sims Studio to create accessories, clothing, hairstyles, furniture and props for the game.
Steve Schnur, worldwide executive of music for EA, said: “Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims.
“Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims 2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand.”